Demand sensing in e - business K RAVIKUMAR
نویسنده
چکیده
In this paper, we identify various models from the optimization and econometrics literature that can potentially help sense customer demand in the e-business era. While modelling reality is a difficult task, many of these models come close to modelling the customer’s decision-making process. We provide a brief overview of these techniques, interspersing the discussion occasionally with a tutorial introduction of the underlying concepts.
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تاریخ انتشار 2005